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Case Study | Sightly

Sightly is the industry’s first local video advertising platform that reaches target audiences where they live, work and buy on every screen they use.


Received an avg of 1.1 live transfers per agent per hour
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Converted 1:8 of those calls at an ARPU 20% higher
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What they wanted to do:
  • Maximize their sales people’s energy.
  • Reduce in-house headcount & gain flexibility.

What they did:
  • Forwarded to E Group a bunch of marketing material, recordings of successful sales calls, and had a few video conferences with their outsourced team.

What they accomplished:
  • Received an avg of 1.1 live transfers per agent per hour by the second week.
  • Converted 1:8 of those calls at an ARPU 20% higher than the campaign average.
You guys are fracking awesome!
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Todd Johnson
VP Sales l March 2013

Organization

As Google’s only local video partner, Sightly empowers single point access to YouTube and Google as well as other strategic online video, mobile, and social networks that support video advertising. Sightly used E Group to reach and engage new customers. E Group, taking advantage of advanced infrastructure and offshore talent pools, was set to identify, qualify, and sell the product allowing Sightly to grow more effectively.

Challenge

John McIntyre, CEO of Sightly, wanted a more effective use of his sales people's time. He had a great team of in-house salespeople that were wasting their time cold calling.

Solution

A team of E Group lead gen agents were put together and, once brought up to speed, began transferring live calls of interested potential customers. The transfers were seamless, the leads were well qualified and the calls recorded and reviewed.
Weekly Live Transfers
portfolio1

What they wanted to do:
  • Maximize their sales people’s energy.
  • Reduce in-house headcount & gain flexibility.

What they did:
  • Forwarded to E Group a bunch of marketing material, recordings of successful sales calls, and had a few video conferences with their outsourced team.

What they accomplished:
  • Received an avg of 1.1 live transfers per agent per hour by the second week.
  • Converted 1:8 of those calls at an ARPU 20% higher than the campaign average.