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Case Study | Konnecti

Konnecti is the simplest place for you to build your company's online reputation... for FREE. Because Konnecti is where small and local businesses rate all the companies they work with now.


Raised call conversion from 0.1% to 33%
|
Onboarded an average of 4 merchants per agent per day
portfolio1

What they wanted to do:
  • Understand their customers and enhance their product accordingly.
  • Develop Best Practices for a large future sales team.
  • Tie E Group to the Engineering / Product team.

What they did:
  • Worked closely with E Group to develop a series of scripts and approaches that were A/B tested and evolved weekly.
  • Weekly meeting with CEO and daily/hourly correspondence with Team Leader to pinpoint which verticals and data sources work best with which promotions.
  • Evolved their site and product accordingly.

What they accomplished:
  • Raised call conversion from 0.1% to 33%.
  • Onboarded an average of 4 merchants per agent per day.
With E Group we are able to test merchant reactions to product updates in hours not days. The amount of development time and resource we save because of this method is giving us a huge edge.
testimonial2
Kareem Diaa
Co-Founder & CTO Konnecti l May 2014

Organization

Konnecti is the simplest place for you to build your company's online reputation... for FREE Because Konnecti is where small and local businesses rate all the companies they work with now. And since these ratings include info like how long they've been working together and how much they're spending, it is invaluable information for your sales team. No other online source paints a clearer picture - It takes years to build the relationships that give your company credibility – We help you to use your reputation to market your business.

Challenge

Kareem Diaa, Co-Founder / CTO Konnecti, needed to signup merchants to the initial platform to better understand the market needs, objections, and the obstacles they would face during the rating process. He needed a way to quickly understand the impact of every change his engineering team implemented to the platform, the best ways to get ahold of and signup businesses, and the easiest way to get them to constantly update and rate their vendors.

Solution

A team was put in place, brought up to speed, and began hitting the phones. Every week something new was tested out and rapidly disqualified or evolved.
Reduction in average A/B test time
Percent of Atlanta SMB’s onboarded in first two months
Conversion of successfully contacted SMB
E Group’s hourly rate vs alternative
portfolio1

What they wanted to do:
  • Understand their customers and enhance their product accordingly.
  • Develop Best Practices for a large future sales team.
  • Tie E Group to the Engineering / Product team.

What they did:
  • Worked closely with E Group to develop a series of scripts and approaches that were A/B tested and evolved weekly.
  • Weekly meeting with CEO and daily/hourly correspondence with Team Leader to pinpoint which verticals and data sources work best with which promotions.
  • Evolved their site and product accordingly.

What they accomplished:
  • Raised call conversion from 0.1% to 33%.
  • Onboarded an average of 4 merchants per agent per day.