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Case Study | Appstack

Appstack makes it dead simple for local businesses to get mobile customers. All we need is a phone number to automatically start sending SMBs customers looking for services they provide.


Attained Contribution Positive
|
Grew Sales 8X
|
Return on Acquisition 3X
portfolio1

What they wanted to do:
  • Gain the ability to scale while maintaining and improving the unit sale cost.
  • Reduce in-house liability & gain flexibility.

What they did:
  • Setup two separate lead generation trial campaigns with 10 openers apiece. One with E Group and another with a well respected US based Call Center.
  • Closely monitor outsourced performance and compare with in house team. Weekly meeting with CEO and daily/hourly correspondence with Team Leader.
  • Awarded E Group long term contract for entire scope then tripled the size of the team adding closers to close the loop.

What they accomplished:
  • Attained Contribution Positive.
  • Grew Sales 8X.
  • Return on Acquisition 3X.
Can you double Appstack's openers by October 1st?
testimonial2
John Zdanowski
Co-Founder & COO l September 21 2012

Organization

The mobile advertising company Appstack gives its SMB clients the ability to manage their marketing just like they manage their virtual voicemail. Appstack manage’s the promotion of the marketing through AdWords, Google’s online advertising platform. Appstack used E Group to reach and engage new customers. E Group, taking advantage of advanced infrastructure and offshore talent pools, was set to identify, qualify, and sell the product allowing Appstack to grow more effectively.

Challenge

Steven Espinosa, Founder & CEO of Appstack, wanted a more effective and scalable way to reach his clients. He knew his sales team could handle an influx of highly qualified leads and his platform could absorb an inflow of new customers. He just had to do it in a way that exhibited a contribution positive return.

Solution

Espinosa had dealt with E Group years before as Director of Product Development at E Local Listings. Espinosa’s operations team were able to transfer all the necessary product knowledge and worked with their E Group counterparts to develop a training manual, a compliance manual, and identify key metrics and goals in just a few days.
Weekly Sales
ARPU
portfolio1

What they wanted to do:
  • Gain the ability to scale while maintaining and improving the unit sale cost.
  • Reduce in-house liability & gain flexibility.

What they did:
  • Setup two separate lead generation trial campaigns with 10 openers apiece. One with E Group and another with a well respected US based Call Center.
  • Closely monitor outsourced performance and compare with in house team. Weekly meeting with CEO and daily/hourly correspondence with Team Leader.
  • Awarded E Group long term contract for entire scope then tripled the size of the team adding closers to close the loop.

What they accomplished:
  • Attained Contribution Positive.
  • Grew Sales 8X.
  • Return on Acquisition 3X.